Work / Mamee
/ Case Study · 2026
MameeDaebak Ramyun Bowl & Tote GWP
/ The Brief
A collectable GWP for Daebak noodle fans.
Mamee wanted a gift-with-purchase that rewarded Daebak noodle buyers with something they’d actually keep — a custom ramyun bowl with a lid and a matching tote bag, both carrying the Daebak mascot.
The make-or-break was the artwork. A licensed-character decal that read cleanly on a curved ceramic bowl and on fabric, at GWP cost.
How we built it
SOS Station handled the set across all eight steps — designing the custom ramyun bowl and lid, developing the Daebak mascot decal, and producing the matching tote, then sourcing, QC, packout, and fulfilment.
The decal went through multiple design iterations so the Daebak character held up on the curved bowl surface and the woven tote, and the set shipped GWP-ready for the Malaysian market.
/ What We Did
End-to-end execution.
2
Pieces in set
Multi
Decal iterations
MY
Market
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Contact us/ FAQ
- Can SOS Station produce a gift-with-purchase set with custom homeware in Malaysia?
- Yes. For Mamee's Daebak noodles, SOS Station designed and produced a GWP set — a custom ramyun bowl with lid and a matching tote bag — end-to-end for the Malaysian market.
- Can SOS Station put a licensed brand character on a curved ceramic product?
- Yes. SOS Station ran multiple decal iterations so Mamee's Daebak mascot reproduced cleanly on the curved ramyun bowl surface and on the woven tote bag.
- What kinds of products work as a food-and-beverage gift-with-purchase?
- Custom homeware like ramyun bowls, drinkware, and tote bags work well as FMCG gift-with-purchase items — collectable, daily-use, and producible at a GWP price point, as SOS Station delivered for Mamee's Daebak campaign.