Work / Leading Malaysian Banks
/ Case Study · 2024
Leading Malaysian BanksSlash-Proof Korin Sling Bags
/ The Brief
A year-long gifting bag campaign for two banks.
Two leading Malaysian banks wanted a premium that carried their brand into customers’ daily lives — a slash-proof Korin sling bag built for work and travel, used across client gifting and credit-card redemption.
The hard part wasn’t the bag. It was running a redemption campaign across an entire year without ever flooding the banks’ warehouses.
How we built it
SOS Station ran the programme across all eight steps — sourcing the slash-proof Korin sling bags, co-branding them for each bank, and adding special courier-ready packing so units could ship straight to redeemers.
The real work was logistics. 15,000 units deployed over twelve months through staged deliveries and inventory management, keeping production and shipping deadlines aligned so neither bank’s warehouse was overloaded.
/ What We Did
End-to-end execution.
15,000
Units deployed
12mo
Campaign window
MY
Market
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Contact us/ FAQ
- Can SOS Station run a year-long corporate gifting campaign with staged deliveries?
- Yes. SOS Station deployed 15,000 Korin sling bags across twelve months for two leading Malaysian banks using staged deliveries and inventory management, so production and logistics stayed on schedule without overloading the clients' warehouses.
- Does SOS Station handle courier-ready packing for gifting premiums?
- Yes. SOS Station added special courier-ready packing to each Korin sling bag so the banks could ship units directly to recipients for client gifting and credit-card redemption.
- Can SOS Station supply branded premium bags for banks in Malaysia?
- Yes. SOS Station sourced and co-branded slash-proof Korin sling bags as corporate gifting and redemption premiums for leading Malaysian banks across the Malaysian market.